MY FATOORAH
MyFatoorah wanted to establish itself as a leading online payment gateway in the Middle East by increasing brand awareness, acquiring a significant number of new merchant sign-ups, and ensuring seamless platform adoption. The goal was to penetrate the market with a strong, secure, and efficient payment solution, build trust and credibility through robust security measures and strategic partnerships, and gather valuable user feedback for continuous improvement.
Objective
Strategy
Increase brand awareness of MyFatoorah among businesses in the Middle East.
Acquire 5,000 new merchant sign-ups, and improve customer retention by 25% within the first six months through targeted digital campaigns, an attractive referral program, and personalized engagement strategies.
I developed a comprehensive approach to achieve MyFatoorah's objectives, focusing on a multi-channel marketing strategy that leveraged digital platforms and personalized engagement techniques.
Increasing Awareness
Brand Positioning:
Defined and communicated MyFatoorah's unique selling points, emphasizing its seamless integration, competitive transaction rates, and robust security features, specifically tailored for the Middle Eastern market.Social Media Campaigns:
Launched targeted social media campaigns on platforms popular among business owners, such as LinkedIn, Instagram, and Facebook. Created visually engaging content, including testimonials and case studies, and collaborated with industry influencers to amplify the message.Events and Sponsorships:
Sponsored industry-related events, such as business expos and fintech conferences, to boost brand recognition among potential clients and establish MyFatoorah as a leader in digital payments.Increasing Acquisition
Targeted Digital Advertising:
Ran performance marketing campaigns on Google Ads and social media platforms, using precise targeting to reach businesses based on their online behavior, industry, and location.Referral Program:
Introduced a referral program incentivizing existing merchants to refer new businesses. Offered attractive rewards, such as discounted transaction fees, for both referrers and referees.Increasing Retention
Personalized Communication:
Created tailored content targeting merchants based on their transaction history and business needs.Loyalty Programs:
Implemented a loyalty program rewarding merchants for consistent use of MyFatoorah’s services, including special discounts, premium support, and exclusive access to new features.Regular Engagement:
Maintained regular contact with merchants through newsletters, in-app notifications, and personalized offers to keep them engaged and informed about updates and new features.
Execution
Outcome
Planning and Research:
Conducted thorough market research to understand the needs and preferences of the target business segments. Analyzed competitors to identify market gaps and opportunities.Implementation:
Launched comprehensive awareness campaigns across social media, digital advertising, and public relations channels. Rolled out the referral program and optimized the onboarding process for new merchants. Established a loyalty program and created a content calendar for regular engagement.Monitoring and Optimization:
Used analytics tools to monitor campaign performance in real-time. Made data-driven adjustments to strategies to optimize results. Actively collected and acted on customer feedback to refine marketing and service delivery.
Increased Awareness:
Achieved a 55% increase in brand awareness within the target business demographic, as evidenced by higher social media engagement, website traffic, and media coverage.Higher Acquisition Rates:
Realized a 40% increase in new merchant sign-ups over six months, driven by targeted campaigns and a successful referral program.Improved Retention:
Enhanced retention rates by 28%, with merchants engaging more frequently with MyFatoorah’s platform and participating actively in the loyalty program.