Increase brand awareness of TAM Bank among the youth in Kuwait, acquire 10,000 new customers, and improve customer retention by 30% within the next six months through targeted social media campaigns, a rewarding referral program, and personalized engagement strategies.

I developed a comprehensive approach to achieve TAM Bank's objectives, focusing on a multi-channel marketing strategy that leveraged digital platforms and personalized engagement techniques.

1. Increasing Awareness:

   • Brand Positioning: Defined and communicated TAM Bank’s unique selling points, emphasizing convenience, innovative digital features, and benefits tailored to the youth.

   • Social Media Campaigns: Launched targeted social media campaigns on platforms popular with the youth, such as Instagram, Snapchat, and TikTok. Created visually engaging content and used influencers to amplify the message.

   • Public Relations: Partnered with local media and online publications to feature TAM Bank’s story, new initiatives, and customer success stories, thereby increasing visibility.

   • Events and Sponsorships: Sponsored events and activities that resonate with the youth, such as music festivals, sports events, and tech meetups, to boost brand recognition.

2. Increasing Acquisition:

   • Targeted Digital Advertising: Ran performance marketing campaigns on Google Ads and social media platforms, using precise targeting to reach potential customers based on their online behavior and interests.

   • Referral Program: Introduced a referral program incentivizing existing customers to bring in new clients. Offered attractive rewards for both referrers and referees.

   • Onboarding Experience: Streamlined the onboarding process with a user-friendly app interface, quick account setup, and personalized welcome messages to ensure a smooth start for new customers.

   • Influencer Collaborations: Partnered with popular influencers and content creators to showcase the benefits and features of TAM Bank in relatable and engaging ways.

3. Increasing Retention:

   • Personalized Communication: Leveraged CRM tools to segment customers and deliver tailored content and offers based on their banking behaviors and preferences.

   • Loyalty Programs: Implemented a loyalty program rewarding customers for consistent use of TAM Bank’s services, including exclusive deals, discounts, and access to special events.

   • Regular Engagement: Maintained regular contact with customers through newsletters, in-app notifications, and personalized offers to keep them engaged and informed about new features and updates.

   • Feedback and Improvement: Created multiple feedback channels to capture customer insights and continuously improve services based on their needs and suggestions.

Planning and Research:

• Conducted market research to understand the preferences and behaviors of the target demographic.

• Analyzed competitors to identify market gaps and opportunities.

1. Implementation:

   • Launched targeted awareness campaigns across social media, digital advertising, and public relations channels.

   • Rolled out the referral program and optimized the onboarding process for new customers.

   • Established a loyalty program and created a content calendar for regular engagement.

2. Monitoring and Optimization:

   • Used analytics tools to monitor campaign performance in real-time.

   • Made data-driven adjustments to strategies to optimize results.

   • Collected and acted on customer feedback to refine marketing and service delivery.